Before playing any of the games we publish, accessing our websites and using any of our other services (collectively, our “Services“), please read this Privacy Policy, our Terms of Use, and our Cookies Policy.

1. Introduction

Who we are

When we refer to “Maximum Entertainment” (or “we“, “us” and “our“), we mean Maximum Entertainment LLC, a company registered California, USA under company number 202135810234, and whose principal offices are at 1485 Treat Boulevard, Suite 200, Walnut Creek, California CA 94597, USA and its subsidiaries and group companies that help to provide and improve our Services, including:

• Maximum Entertainment Ireland Limited, whose principal offices are at Floor 3, Block 3, Miesian Plaza, Dublin 2, Ireland.
• Maximum Entertainment UK Limited, whose principal offices are at Willow Mere House 7 Compass Point Business Park, Stocks Bridge Way, St. Ives, PE27 5JL, United Kingdom.
• Maximum Entertainment France SAS, whose principal offices are at 9-11 Avenue Michelet, 93400 Saint-Ouen, France.

This Privacy Policy applies when we are acting as a “data controller” under data protection law, which essentially means where we are responsible for deciding what personal information we collect and how we use it. We may also operate as a “data processor”, meaning that we are processing personal information on behalf of another entity.

About this Privacy Policy

This Privacy Policy explains how and why we use information about you which we refer to as “personal data” (also known as “personal information”, “personally identifiable information” or “PII”) to create, deliver and improve our Services. This Privacy Policy also provides contact details and important information about your data protection rights when we process your personal data.

If you are younger than 18 years of age, you must review this Privacy Policy with your parent(s) or guardian(s) and they must agree to these terms on your behalf and take full responsibility for your compliance with this Privacy Policy.

Please read this Privacy Policy carefully, if you need to contact us about anything that is in here, or for anything else related to your personal information, you can reach us by email at: support@maximument.com.

2. Information we collect about you

We may collect and use different types of personal data, which we have grouped below:

• Identity Data, including your name, date of birth, gender, and game profile.
• Contact Data, including your email address, postal address and telephone number.
• Financial Data, including your bank account, and payment card details.
• Transaction Data, including details about payments to and from you and other details of products and services you have purchased from us.
• Device Data, including your device ID, type, browser type and version, plugins, operating system and platform, time zone settings and location, and IP address.
• Marketing Data, including your preferences in receiving marketing from us or any third parties on our behalf and your communication preferences.
• Service Use Data, including the features you use, the products or services you view or purchase, the time of day you browse, information regarding your purchase behaviour and interaction with our Services.
• Account Data, including username and passwords associated with any accounts you create with us.
• Platform Data, including any third party accounts you use when you play our games (e.g. your Steam account).
• Game Data, including information about how you play our games, such as game analytics data.
• Website Data, including information about how you use our websites.

We do not request and/or knowingly collect any ‘special category data‘ about you (this includes personal data relating to your race and ethnicity, political opinions, religious and philosophical beliefs, trade union membership, sex life, sexual orientation, health, biometric and genetic data). If we do request any special category data from you, we will ask for your specific consent to the processing of that information.

Third Party Platform Data

Where we collect Platform Data from third party publishing platforms, such as Valve’s Steam, those publishing platforms are responsible for your accounts and any personal data collected on that platform. We will only process your Platform Data for as long as your third-party account is used to play our games.

If you do not provide personal data

Where we need your personal data for an agreement with you and you do not provide your personal data, we may not be able to perform our obligations under our contract with you (for example, to provide you with access to one of our games). In this case, we may have to cancel your access to our Services.

3. How we collect your personal data

We will collect the personal data listed above in a variety of ways depending on how we interact with you, including:

Through our direct interactions with you

We will collect personal data that you provide to us, for example your Identity Data and Contact Data by filling in our online forms or by corresponding with us by post, phone, email or otherwise. We will collect personal data in this way when you:

• Play our games (we will collect your Game Data each time you play our games).
• Visit our websites.
• Create an account on our websites or on our Services.
• Contact with us for support with one of our Services.
• Contact us in relation to our Intellectual Property Infringement Policy.
• Subscribe to our mailing lists.
• Enter a competition, promotion or survey.
• Give us feedback.
• Apply for a position with us.
• Provide services to us.

Through automated technologies

As you interact with our websites and Services, we may automatically collect Device Data and Website Data. We collect this by using cookies, pixels, server logs and other similar technologies. We may also receive other technical data about you if you visit other websites employing our cookies. Please see our Cookies Policy for further details.

From third parties or publicly available sources

We may receive personal data about you from various third parties and public sources as set out below:

• From suppliers that provide services on our behalf – for example, we may engage a third party to provide customer support services. They will need to provide us your personal data where you submit a request for support.
• Technical Data from the following parties:
  • analytics providers such as Google;
  • embedded videos from our official channels on YouTube;
  • tracking and analytics data from social media sites such as Meta and TikTok; and
  • search information providers such as Google.
• References and other information if you apply for a position with us.

4. How we use your personal data

Our legal basis for processing your personal data

There are different legal grounds for processing personal data, and we rely on a number of these to collect and use your personal data. The specific legal basis will depend on how and why we use your personal data. We will typically rely on one or more of the following legal grounds for processing your personal data:

• Contract. We use your personal data to provide our Services to you in accordance with our Terms of Use or to comply with the terms of any other contract that we agree with you (e.g. a contract of employment).
• Legitimate Interests. We use your personal data to meet our legitimate interests as a commercial organisation. For example, it is in our legitimate interest to use your personal data to improve our Services and to detect and remove harmful users and/or content from our Services. We will use personal data in support of our legitimate interests provided it is conducted at all times in a way that is proportionate, and that respects your privacy rights.
• Legal Obligations. We process your personal data to comply with our legal obligations under applicable law. For example, we are required by law (e.g. the UK Online Safety Act 2023 and the EU Digital Services Act) to moderate user-generated content on our games and websites and remove any illegal content that we identify which may require us to process personal data.
• Consent. You have provided your consent to us to use your personal data in an agreed way (for example by subscribing to our mailing lists to receive marketing communications about our Services).

Why we will use your personal data

We will only use your personal data where permissible by law, including where we have an appropriate legal basis for doing so. We have summarised below what data we will use, why we use it and our legal basis for using it:

5. How we share your information

Who we share your information with

We may share your personal data (subject to our obligations under applicable law) with our partners for the purposes listed in the table above, these partners may include:

• Companies within the Maximum Entertainment group.
• Third party platform operators such as Valve who operate the Steam platform.
• Marketing partners.
• Professional service providers (for example accountants and lawyers).
• Analytics service providers (see our Cookies Policy).
• Third parties who you have alleged have infringed on your intellectual property, in accordance with our Intellectual Property Infringement Policy.
• Payment processors.

When your information is transferred internationally

We may store or transfer personal data outside of the UK and European Economic Area (EEA). Where we transfer personal data outside the UK or EEA to a country that has not been recognised as providing an adequate level of data protection, we use the standard contractual clauses (SCCs) approved by the EU Commission and the UK Information Commissioner’s Office unless we have identified another appropriate safeguard or relevant exemption.

When our Services include social features

Our games and Services may include social features which allow users to interact with and chat with other users. Other players of our games may see your game profile information, in-game activities and read messages you have posted. Our games may also include additional features from our partners, such as social media interaction tools. These partners may access your data and operate under their own privacy policies. We encourage you to carefully read their privacy policies to learn more about their data processing practices.

6. Your rights over your information

Under UK and EU data protection laws, you have a number of rights in relation to your personal data. We respect and honour these rights and will help you to exercise them to the extent we are able.

You have the right to:

• Information about how we use your personal data (which is included in this Privacy Policy).
• Access a copy of your personal data which we hold about you.
• Erasure of your personal data.
• Portability of your personal data (moving your personal data elsewhere) in certain circumstances.
• Withdraw consent where our use of your personal data is based on consent.
• Rectification of your personal data if you consider our records are inaccurate.
• Restrict our processing of your personal data.
• Complain to your supervisory authority.
• Object to your personal data being processed in certain circumstances,
• Request us to stop or start sending you marketing messages.

Please be aware that these rights are not absolute and there may be some situations in which they cannot be exercised or are not relevant. We will let you know if this is the case if you make a request which we believe we cannot comply with. For more information about your data protection rights, please visit the following websites:

• If you are located in the UK, the Information Commissioner’s Office website: https://ico.org.uk/.
• If you are located in the EU, your local Supervisory Authority website will provide more information, for example, in France, the Commission Nationale de l’Informatique et des Libertés (CNIL) website: https://www.cnil.fr/

We aim to ensure that the information held about you is accurate at all times. To assist us in ensuring your information is up to date, please let us know if any of your personal details change by contacting support@maximument.com.

Any request from you for access to or a copy of your personal data must be in writing. We will endeavour to respond within a reasonable period and in any event within one month in compliance with data protection legislation.

7. Marketing

If you have agreed to be contacted for marketing purposes (for example by signing up to our mailing lists) we may use your personal data to send you information about us and our Services. You can unsubscribe from receiving them at any time and details of how to unsubscribe will be included in any marketing communications we send you. Alternatively, you can unsubscribe from our mailing list at any time by emailing support@maximument.com.

You can opt-out of interest-based advertising on mobile applications by checking the privacy settings of your Android or iOS device and selecting “limit ad tracking” (Apple iOS) or “opt-out of interest based ads” (Android).

We will action any opt out request from you as soon as we can.

8. How long we will keep your information

We will only keep your personal data for as long as required for the purposes set out in this Privacy Policy or as required to comply with our legal obligations. For example:

• If you are a player of one or more of our games, we will keep your personal information for the duration of your relationship with us and for as long as you keep playing our games.
• If you are a customer of one or more of our Services, we are legally required to keep basic information relating to you (e.g. your Contact, Identity and Transaction Data) for 6 years plus the current tax year.
• If you apply for a job with us and you are unsuccessful, our recruiter will ask you if we can hold onto your application and your Contact Data to consider your application for future employment opportunities. If you do not want us to keep this information, we will remove this information, otherwise we will keep hold of this data for 2 years.
• If you subscribe to one of our mailing lists, we shall keep your Contact Data and Marketing Data for a period of 3 years from the date we collected this information or as of your last date of contact with us. Upon expiry of this timescale, we may get in touch with you to find out whether you wish to continue to receive information about our offers, news and events. Your personal data shall be destroyed within one month following any request on your part to unsubscribe.
• If we collect connection logs using cookies and other tracking technologies, we shall keep this data for a maximum of 13 months from the date it was collected.

We may anonymise your information (which means this information can no longer be used to identify you individually) for research and statistical purposes. We can keep anonymised information indefinitely.

In some circumstances you can ask us to delete your data (see “Your rights” above for further information).

If you opt out from marketing, we will retain your information to enable us to respect your wishes to not be contacted for marketing purposes.

9. Security

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place physical, electronic and managerial procedures to safeguard and secure the information we collect.  Such measures will be appropriate to the nature of the data concerned and the level of risk.  If you have been provided with a password to access any of our Services, you should not share that password with anyone else.

10. Links to Other Sites

Our websites may contain links to other websites. While we try to link only to websites that share our high standards and respect for privacy, we are not responsible for the content, security, or privacy practices employed by other websites and a link does not constitute an endorsement of that website. Once you access another website via our websites, you are subject to the terms and conditions of that website, including, but not limited to, its internet privacy policy and practices. Please review these policies before you submit any data to these websites.

11. Complaints

Questions, comments and requests regarding this Privacy Policy are welcomed and should be addressed to support@maximument.com.

If you have any concerns about our use of your information, you also have the right to make a complaint to your relevant data protection authority, for example the Commission Nationale de l’Informatique et des Libertés (CNIL) which regulates and supervises the use of personal data in France which can be contacted via their helpline on +33 (0)1.53.73.22.22.

12. Cookies and similar technologies

A cookie is a small file which asks permission to be placed on your computer’s hard drive. We use cookies and other similar tracking technologies for analytical purposes, for example to assess traffic on our websites, and to enhance the delivery of our Services to you.

For information on what cookies we use and for what purpose, and how to opt out of cookies, please see our Cookies Policy.

13. Changes to this Privacy Policy

Any changes we make to our Privacy Policy in the future will be posted on this page and, where appropriate, notified to you by email. Please check back frequently to see any updates or changes to our Privacy Policy.